Truidian

For Providers

Grow through Truidian.

Truidian works with financial, technology, communications, and business-service providers looking to reach qualified commercial customers.
BusinessesTruidianYour programs

Relationships we pursue

  • Broker relationships
  • Referral programs
  • Reseller programs
  • ISO relationships
  • Master-agent relationships
  • Service-bureau programs
  • Strategic channel partnerships
  • Recurring revenue-share relationships

Discuss a partnership

Relationship types

How providers work with Truidian.

Each relationship is set up under a written agreement that fits the provider's program and compliance requirements.

  • Referral

    Truidian introduces businesses to your program; you qualify, contract and serve the customer.

  • Broker

    Truidian works with the business through evaluation and submits it to your program under a broker agreement.

  • ISO

    Independent sales organization relationships for merchant processing, under your program’s sponsorship and rules.

  • Reseller

    Truidian resells or packages your product — common for software, communications and technology.

  • Service bureau

    Distribution of tax, payroll or software products to end users under a service-bureau model.

  • Master agent

    Relationships with or through master agents, common in communications, connectivity and cloud services.

  • Strategic channel

    Co-marketing, embedded or integrated placement with a defined segment, such as tax practices or carriers.

  • Revenue share

    Recurring compensation tied to the ongoing value of customers introduced, rather than a one-time fee.

The process

From application to active relationship.

  • Apply

    Tell us about your company, programs, the businesses you serve and how you work with partners.

  • Review

    Truidian reviews product fit, eligibility criteria, territories, compensation structure and compliance requirements.

  • Agreement

    Where there is a fit, the relationship is set out in a written agreement appropriate to the program.

  • Introductions

    Truidian introduces businesses whose needs match your program and coordinates the hand-off.

FAQ

Common questions from providers.

How do providers partner with Truidian?

Providers apply through the partner form on this page. Truidian reviews the program, product fit, eligibility criteria and compliance requirements and, where there is a fit, establishes a written referral, broker, ISO, reseller or other channel agreement.

What types of providers does Truidian work with?

Truidian works with providers of business capital, merchant processing and payments, payroll and HR, business communications, business software and industry-specific services — with an initial focus on tax and accounting firms and trucking and transportation companies.

Are Truidian relationships exclusive?

Truidian’s model is built around matching each business with appropriate providers, so relationships are generally non-exclusive. Specific terms are set out in each agreement.